When you advertise your websites using traffic lead generation sources. Can you tell where the hits, visitors and clicks are coming from.
As a marketer it is important to promote your websites in places that has real people and not bots. Traffic is currency. Companies make big money selling traffic to entrepreneurs on the net.
If you have a business that sells products, you need customers who will buy what you are selling. If you get people who want free stuff, they are not buyers.
It is important to advertise your business in front of people who will buy what you are selling and they are going to be repeat customers. If you have a quality product that people like and love then you can build an empire on the web.
Unfortunately you will come across companies who will promise real traffic, they will say that if you pay them money they can get your website in front of proven buyers for sales to your products and services.
What these companies are selling is leads that have been swapped and traded multiple times, some of these prospects are not active. You end up with a out of date rehashed list of business opportunity seekers or social media profiles that only wants free stuff.