In research of human subjects, a survey is a list of questions aimed for extracting specific data from a particular group of people. Surveys may be conducted by phone, mail, via the internet, and also at street corners or in malls. Surveys are used to gather or gain knowledge in fields such as social research and demography.
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Survey research is often used to assess thoughts, opinions, and feelings. Surveys can be specific and limited, or they can have more global, widespread goals. Psychologists and sociologists often use surveys to analyze behavior, while it is also used to meet the more pragmatic needs of the media, such as, in evaluating political candidates, public health officials, professional organizations, and advertising and marketing directors.
Survey research has also been employed in various medical and surgical fields to gather information about healthcare personnel’s practice patterns and professional attitudes toward various clinical problems and diseases. Healthcare professionals that may be enrolled in survey studies in include physicians, nurses, and physical therapists among others.
A survey consists of a predetermined set of questions that is given to a sample. With a representative sample, that is, one that is representative of the larger population of interest, one can describe the attitudes of the population from which the sample was drawn. Further, one can compare the attitudes of different populations as well as look for changes in attitudes over time. A good sample selection is key as it allows one to generalize the findings from the sample to the population, which is the whole purpose of survey research.
Other surveys than the census may explore characteristics in households, such as fertility, family structure, and demographics. Household surveys with at least 10,000 participants include:
An opinion poll is a survey of public opinion from a particular sample. Opinion polls are usually designed to represent the opinions of a population by conducting a series of questions and then extrapolating generalities in ratio or within confidence intervals.
- Audience measurement
- Opinion poll
- Statistical survey
- Questionnaire
Nielsen ratings (carried out since 1947) provide another example of public surveys in the United States. Nielsen rating track media-viewing habits (radio, television, internet, print) the results of which are used to make decisions by and about the mass media. Some Nielsen ratings localize the data points to give marketing firms more specific information with which to target customers. Demographic data is also used to understand what influences work best to market consumer products, political campaigns, etc. Following the invention of the telephone survey (used at least as early as the 1940s), the development of the Internet in the late-20th century fostered online surveys and web surveys.
A single survey is made of at least a sample (or full population in the case of a census), a method of data collection (e.g., a questionnaire) and individual questions or items that become data that can be analyzed statistically. A single survey may focus on different types of topics such as preferences representativeness of the sample with respect to a target population of interest to the researcher. That target population can range from the general population of a given country to specific groups of people within that country, to a membership list of a professional organization, or list of students enrolled in a school system (see also sampling (statistics) and survey sampling).
Source: https://en.wikipedia.org/wiki/Survey_(human_research)
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